We are Joni and Diana, the founders.

we donate 5% of the profits monthly to mental health charities

Did you know people often don’t ask for help with their mental health because they feel embarrassed?

Did you know 1 in 4 people will face a mental health struggle in their life?

Did you know 1 in 4 people with a mental health condition also struggle with substance abuse?

Did you know 1 in 3 women experience anxiety or depression in their lifetime?

Did you know 3 out of 4 suicides are men?

Our brand is built around mental health.

Every piece we create is a wearable reminder, a small message you can carry into real life, reminding yourself and others not to forget what truly matters. If we believe in kindness, support, and caring for one another, then our actions have to show it too. That's why 5% of the profit from every purchase goes to mental health charities.

Because if what we wear can start a conversation. Then what we do can make a difference.

This mission is personal to us. We have both experienced moments in life when we needed support, and we know how much the right help can change everything. But we also know that not everyone has access to that kind of support.

For the upcoming period, we are planning to donate to Befrienders Worldwide.

Why Befrienders Worldwide?

Why we chose them

  • globally focused mental health charity with valuable support
  • built solely around human connection
  • helps people find local support near them when they need it
  • works across multiple countries, including Portugal and Spain

How they actually help

  • anonymous conversations on helplines without judgment
  • accessible help chatting online
  • support available in different languages

BECAUSE OF YOU

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has been collected to support mental health charities