Our Story
Did you think this was going to be a typical brand story? Yeah… not really.
DIVE INTO IT
Before anything else, this didn’t come out of nowhere.
We were both lost. Terrible habits. No direction. Constantly avoiding ourselves and calling it “having fun.” At some point we realized no one can do fix our life for ourselves, and so we did. This brand came with that shift. Turns out being self-aware is legit cooler than destroying your life for lore.
Don’t you think?
IT WAS NEVER ONE BIG CHANGE
What helped us wasn’t a breakthrough moment. It was the small reminders we kept coming back to. The mindset shifts. The realizations. The words we needed to hear at the right time.
So we turned them into something wearable. Cool right?!
YOU IMPACT PEOPLE MORE THAN YOU THINK
You do have an impact on people, to be precise - a giant one. Think about it. A sentence, something someone said at the right time. Or wrong time. We all remember those.
What if you could spread something kind? A minimalistic reminders wearable for everyone. Mental health awareness done different!
2 PEOPLE, 1 EXPERIMENT
Can something as simple as what we wear remind people of what truly matters? Let’s see.
Now you’re part of the experiment too.