What is behind the product?
2 people. 1 experiment. Can we remind people what's important by wearing it?
We believe the things that matter most are often the things we forget most easily. That's why we turned meaningful reminders into something you can wear every day.
Why does this product exist?
To bring the important back into real life.
Today, everything happens on screens. So much is generated by AI. We want to bring simple reminders back into real moments which is between real people, through real interactions.
Choose the reminder that resonates with you.
We created categories to help you pick the reminder that fits you. You choose it and it reaches others.
AI can’t generate the feeling of a human connection.
AI can generate anything. But real connection and impact doesn’t happen on a screen. It happens outside.
What is the category system?
a simple way to find what you wanna spread
Growth
reminders that move you forward
Awareness
reminders that bring you back to what matters
Connection
reminders that remind you to show up for people
How is it made?
it all starts with a strong foundation
- 100% cotton sourced from Spain
- heavyweight 240 GSM fabric
- 30% recycled materials
it's made by real people, built to last
- screen-printed
- made in a small studio, no mass production
- designed and produced in Portugal
Design with intention
screen printed messages made to last
Made in Portugal
produced in Portugal with quality materials
Giving back
5% of profits support mental health charities
How do you take care of it so it lasts?
This piece was made to stay with you. Take care of it so the reminder lasts as long as it should.
- wash inside out
- wash at 30°C
- avoid bleach completely
- do not tumble dry
- always iron inside out
- avoid ironing on print
